Glasshouse Creative is a strategic creative agency born in Napa Valley, founded by veteran creative producer Sheree Johnson, who has spent a career telling the stories of wine and spirits brands. We’re not a production line turning out interchangeable content; we’re a vetted collective of creative professionals who genuinely know this world: its rhythms and seasons, its technologies and compliance realities, and the craft of marketing that moves a bottle from shelf to story. Each of us is an expert in our own creative vein, brought together around a single belief: great wine and spirits brands deserve work as original as what’s in the glass.
Strategy, craft, and a little Napa magic.
Let’s build your brand!
Sheree Johnson — Creative Producer
Sheree has spent over a decade helping wine and luxury lifestyle brands look like themselves — and perform like it. Across a career spanning estates like Silver Oak, Treasury Wine Estates, and Trinchero, and agency work at WineGlass Marketing and Colangelo & Partners, she has lived on both sides of the creative process: the brand and the agency, the big vision and the build.
That range is the point. Sheree leads content creation, web design, and digital marketing as connected parts of one story rather than separate line items — styled photo and video shoots that give a brand its look, websites built to carry it, and the email, social, and ecommerce campaigns that turn attention into customers. Across a 50+ client portfolio, that has meant on-time, on-budget delivery, [one specific result — e.g. “a 32% lift in DTC email revenue for a Napa estate”], and creative that clients are proud to put their name on.
What sets Sheree apart is the rare blend of taste and operational discipline, equal parts creative eye and the systems, budgets, and follow-through that get beautiful work actually shipped. For Napa Valley brands especially, she brings something hard to find: someone who understands the wine world from the inside, from DTC and wine club to wholesale and trade, and who can translate that fluency into content and campaigns that resonate.
Based in Napa Valley, Sheree is drawn to the kind of work where craft and results aren’t a trade-off.
People Behind The Work
Glasshouse is Sheree and a hand-picked network of specialists she has worked alongside for years: graphic and web designers, web and tech developers, photographers, videographers like stephaniemcevoy.com, and digital marketers who work in wine and spirits and no other industry. Rather than route you through whoever happens to be on staff, Sheree assembles the right team for each brief — so you get senior, wine-fluent talent on every touchpoint, one consistent point of accountability from kickoff to delivery, and the range of a full agency without the overhead or the learning curve. Sheree has spent over a decade helping wine and luxury lifestyle brands look like themselves — and perform like it. Across a career spanning estates like Silver Oak, Treasury Wine Estates, and Trinchero, and agency work at WineGlass Marketing and Colangelo & Partners, she has lived on both sides of the creative process: the brand and the agency, the big vision and the build.
FAQs
Do you only work with wine and spirits brands?
It’s our home and our specialty. Our entire team understands the industry’s rhythms, technology, and compliance realities, which means less explaining on your end and sharper work on ours. We occasionally partner with adjacent hospitality and lifestyle brands when the fit is right.
Where are you located, and do you travel?
We’re based in the heart of Napa Valley. On-site shooting is included throughout most of Napa and Sonoma, and we happily travel beyond the valley for the right project — travel is quoted clearly and agreed upfront.
How do your content packages work?
We offer three tiered packages — The Tasting, The Flight, and The Reserve — scaling from a focused half-day shoot to a full multi-day production with creative direction and a brand film. Each delivers a mix of photography and reels ready for social and ads. Not sure which fits? We’ll help you find your blend, or build something custom.
Do you offer ongoing or retainer work?
Yes — and for many brands, it’s the smartest way to work with us. An ongoing partnership turns content from a series of one-off shoots into a reliable, always-full pipeline tied to your release and club calendar. Each shoot becomes a library of cutdowns and variations, so a single day of filming feeds weeks of social, email, and ads — at pricing that beats booking piecemeal, with priority scheduling and a team that already knows your story.
Glasshouse Creative 